A UX driven startup

From idea to reality: Foodspotting celebrates one year.

Co-fonder @ladylexy created foodspotting.com. Follow her story on twitter @foodspotting or dive into her motivation on slideshare. Here's a sample of some of her advice:

Avoid common mistakes startups make

1. Building something people don’t really want or need
2. Thinking too small
3. Moving too slowly

Her solution is to place UX at the core of her business. Find out more on the Foodspotting blog.